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Final Project, HIT 2022

FUCKEAT campaign is distributed mainly through the social network, appeals to teenage girls and calls them to stop eating according to the diets industry rules.
The idea behind FUCKEAT is that we need to listen to our bodies and our own hunger, reject common idea such as "thin is beautiful" and etc. FUCKEAT encourages the teenage girls to eat whatever they want and to feels good about themselves.


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